Ross WallenMarTech & Marketing Operations Consultant
Marketing operations and MarTech leader in Washington, DC. I build the automation, customer data, and go-to-market systems behind growth at clean energy and mission-driven organizations.
About
Marketing operations and MarTech leader with 17+ years of experience driving successful acquisition and retention programs, platform modernization, and revenue growth, most recently as Senior Director of Marketing Technology & Automation at CleanChoice Energy.
I've built and led teams of up to seven across digital, email, MarTech, and automation; generated $25+ million in customer lifetime value; and rebuilt go-to-market systems through a remote-first transition. A player/coach with deep experience in cross-channel automation, complex business systems, and organizational change — Braze, Twilio Segment, Salesforce, and the surrounding stack.
17
YEARS IN MKTG OPS, MARTECH, & DIGITAL
$25M+
Customer lifetime value
220k
Customers in managed platform
Focus Areas
01
Marketing Automation
Email, SMS, and lifecycle programs from lead nurture to retention across Braze, Acoustic, and other leading platforms.
02
Customer Data & Governance
Data quality, CDP and CRM data models, identity, consent, and deliverability — the foundation that makes every touchpoint measurable and compliant.
03
MarTech Stack Strategy
Platform selection, integrations, and optimization to give you and your team the tools needed to drive engagement, growth, and revenue.
04
Team & Change Leadership
Building teams, running cross-functional projects, and guiding organizations through migrations and new ways of working.
Get in touch
Let's make your MarTech stack work for your mission.
Open to senior marketing technology roles and fractional consulting engagements with mission-aligned organizations.